ABOUTPRESSCONTACT
COMMERCIAL WORK

From concept to realization, we create artistic HD video and animation for:

• Advertising Agencies
• PR & Marketing Companies
• Film & Video Production Companies
• Exhibition & Event companies

Projects range from single screen videos to full-blown events with multiple projections and live performers, to promotional videos, to in-company installation art. Our team of specialists can create your moving image production or we can work directly with your existing production team.


Zaha Hadid Architects Pavilion 2010 – Film Installation



Since late 2009 we have been working on an exciting new project with Zaha Hadid Architects. After the success of our collaboration last year on the Chicago Pavilion they recommended The Gray Circle to another of their high profile clients for a brand new pavilion at an international event in a different part of the world. more...


Zaha Hadid - Chicago Centennial Pavilion 2009 – Film Installation



Working with Zaha Hadid Architects we created a Film Installation for the interior of the Chicago Burnham Plan Centennial Pavilion open free to the public till 31 October at Chicago's Millennium Park. Commissioned by Metropolis 2020 and the City of Chicago. more...


Samsung Olympic Pavilion – Event Video Projections



As a part of Samsung Olympic pavilion, a 15-minute live event, with 70 projectors streaming images onto a 40-metre wide 360 degree screen surrounding the audience a flying circus troupe, conveys Samsung’s concept of communication in a fun and exciting way. more...


BBC Wales - Title sequence



Images projected onto layers of moving nylon screens generates an abstract visual representation of music, as a BBC title sequence about the heritage of Welsh music and musicians. more...


LG Electronics – Video for IT Product Exhibition



Moving images projected onto a 20-metre wide, 300-degree circular screen, logos, words and products come alive to catch people’s attention, guiding them into LG’s exhibition area. more...


Knexius – Title Sequence



Dancers and film cameras moved through the space with multiple projections onto layers of nylon screens, conveying the theme of the title sequence: transforming information chaos into communication. more...


DT LUDENS Japan - Event Video Projections



Images of Tokyo, dazzlingly exotic to the western eye, were collaged and projected for a large scale performance-event commissioned by DT Ludens Japan. more...


Addison Corporate Marketing - Advertising film



A soothing harmony of colour and movement, played on plasma screens in Addison Marketing’s reception, relaxes and inspires potential clients. more...


G MASS – Live Event Projections



G - Mass is the latest collaboration between Lola Perrin and THE GRAY CiRCLE since Perpetual Motion. The music takes haunting themes from Janacek's 1926 masterpiece, Glagolitic Mass... more...


Commercial Showreel – Showreel 08 DVD



SHOWREEL 08 DVD is only a brief introduction within a broad range of our work. We create artistic High-Definition video for projection, large scale LED screens, TV and plasma screens of all sizes. more...

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